Digital marketing executive
Experience: 3-4 Years
Positions: 2
Employment Type: Full Time / Long Term
Location: Coimbatore
Key Skills: Excellent oral & written communication, editing , video editing, web development skills
Roles and Responsibilities:
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- Develop and manage digital marketing campaigns
- Oversee social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook, Twitter, LinkedIn
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events