Digital marketing executive

Experience: 3-4 Years

Positions: 2

Employment Type: Full Time / Long Term

Location: Coimbatore

Key Skills: Excellent oral & written communication, editing , video editing, web development skills

Roles and Responsibilities:
  • Develop and manage digital marketing campaigns
  • Oversee social media strategy
  • Manage and maintain the organisation’s website(s)
  • Write and optimise content for the website and social networking accounts such as Facebook, Twitter, LinkedIn
  • Track and analyse website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Work on printed material to supplement online products
  • Attend product launches and networking events
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